(Economics) degree from the London School of Economics.īarton lives in Chevy Chase, MD with his wife and two teenage children. (Economics) degree with honors from the Wharton School of Business and a M.Sc. Department of State and Monsanto Europe S.A. With global, best-in-class clients, Barton’s in-the-trenches experience has made him a sought-after speaker, for example, at Gartner, Dreamforce, and Selling Power and writer, including as a long-term columnist for CRM Magazine and as a frequently quoted source for the trade and business media.īefore founding ISM, Barton held senior management positions at the U.S. Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value.
He was one of the three initial inductees to the CRM Hall of Fame in 2003, and he has been the recipient of numerous industry awards.īarton’s earlier books, CRM Automation (Prentice Hall) and CRM in Real Time (Information Today) have been adopted as industry guidelines. Introducing The Definitive Guide to Social CRM By the author, Barton Goldenberg, Founder & President, ISM Inc. For 31 years he has been in the forefront of CRM with his methodologies to ensure the success of customer-centric initiatives widely recognized as industry standards. Goldenberg is a globally respected and influential customer-centric strategist, author, speaker, and futurist. Goldenberg, Founder & President of ISM Inc.īarton J.
BARTON GOLDENBERG CRM BOOK SOFTWARE
Software Selection & Implementation Roadmaps.Copyright Note: © Pearson Technology Group 2002 Issuing Body: Made available through: Safari, an O'Reilly Media Company. Technical Details: Mode of access: World Wide Web. Boston, MA : Safari, Available via World Wide Web. Thats why Social CRM and Bartons definitive book are so important. ISBN: 013008851Xĩ780130088512 Digital File Characteristics: text file Reproduction Note: Electronic reproduction. Barton Goldenberg has been at the forefront of Customer Relationship Management. CRM Automation is a valuable resource for companies pursuing truly customer-centric business strategies." -Carol Burch, senior vice president of global business development for CRM, SAP AG "Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management." -Patrick Bultema, CEO and president, FrontRange Solutions, Inc. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative." -Bob McLaughlin, former vice-president, McGraw-Hill "Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation." -Wolfgang Martin, independent analyst and research fellow, METAGroup "Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. "This is the only book on CRM that has made it to my credenza." -Stan Davis, Author of Blur and Lessons from the Future "CRM Automation is a blueprint for a successful CRM implementation." -Ken Blanchard, Coauthor, The One Minute Manager "Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI." -Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo "CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. Identify your goals and customize a CRM strategy for your enterprise Understand the 8 key issues that will make or break your CRM initiative Learn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendor Preview tomorrow's advances in CRM-to better position yourself and take advantage of a ever-changing environment. Summary: Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps-and transform the potential of CRM into long-lasting competitive advantage.
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